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Course Tool:
SPQ*GOLD® - Details
 
[ Overview ] [ Tool ] [ Reports ] [ Book ]
 

The SPQ*Gold® Test, a sales preference questionnaire, is the only test that will detect Call Reluctance®. It detects and measures the 12 types of Call Reluctance®:

   1. Doomsayer
   2. Over-Preparers
   3. Oppositional Reflex
   4. Referral Aversion
   5. Stage Fright
   6. Yielder

 7. Role Acceptance
 8. Unemancipated
 9. Social Self-Consciousness
10. Separationists
11. Telephobia
12. Hyper-Pro

The SPQ*Gold® Test also identifies the Call Reluctance "imposters":

  1. Motivation
  2. Goal Focus
  3. Goal Diffusion

WHO SHOULD BE TESTED?

Managers and Trainers - Because Call Reluctance® is contagious and can easily be passed on, it is important that influential people who come into contact with salespeople correctly diagnose and correct their own types of Call Reluctance®. Most progressive managers and trainers welcome this opportunity for self-assessment. (Note - We strongly advise senior sales managers and trainers to attend a 3-day Management Certification Workshop).

Existing Sales People - For two reasons:

    Training - By knowing which forms of Call Reluctance® a sales person has, or is predisposed to, trainers will know, not only what types of training to prescribe, but also how to train the individual.
    Management - The SPQ*GOLD® profile provides important information which shows why some management styles work with some salespeople and not with others, and how to best motivate them.

New Hires - Before they are hired, SPQ*GOLD® will tell you whether they will make those sales calls or not. Not five years out - but next week, and next month. This allows you to make bottom-line business decisions about the value of the applicant to you.

 

For more information:

[ Overview ] [ Tool ] [ Reports ] [ Book ]
 
 

SPQ*GOLD®, Call Reluctance, and the Call Reluctance types are federally registered trademarks or trademarks of Behavioral Sciences Research Press, Dallas, Texas, USA. Copyright ©1999, Behavioral Sciences Research Press, Dallas, Texas, USA. ALL RIGHTS RESERVED.

© 2009 Manard Warren & Associates