SPQ*GOLD®: The Only Sales Assessment That Identifies and Detects All Recognized Behaviors of Sales Call Reluctance®.
Created to Build and Support a High-Performing
Sales Team.
Unlock the potential of fearless prospecting and drive revenue growth by identifying hidden sales reluctance in your team with the SPQ*GOLD® — the only tool built to help sales managers recruit top talent and optimize existing sales teams.
Hire Smarter. Sell More. Identify Prospecting Barriers with SPQ*GOLD® — Just $95, Results in Under an Hour
Pinpoint hidden sales reluctance and build a high-performing sales team that consistently exceeds targets.
YOUR $95
DELIVERS
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Reveal Your Sales Barriers: A comprehensive assessment pinpointing specific sales call reluctances blocking your success.
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60-Minute Expert Review: Get a clear, personalized breakdown of your results to boost your confidence.
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Custom Coaching Kickstart: Receive targeted strategies to conquer key sales hurdles and close more deals.
Act Now and Transform Your Sales Game in One Powerful Session!
Our expert team will guide you through the assessment.
Manard Warren & Associates will guide you through the SPQ*GOLD® Assessment results and help you develop a transformational action plan tailored to your sales team's unique challenges.
SPQ*GOLD® goes beyond surface-level assessments to precisely measure 12 distinct types of Sales Reluctance—providing a full behavioral profile that reveals what's really holding your sales team back from initiating contact and closing deals.
HOW IT HELPS SALES TEAM & INDIVIDUALS
Enhanced Hiring Decisions
Use the assessment to screen candidates for hidden prospecting issues before you hire them. This helps you build a team of high-potential, proactive salespeople who are naturally driven to connect, pitch, and close—right out of the gate.
Customized Sales Strategy
SPQ*GOLD® equips managers and leaders with specific behavioral data that can be turned into targeted development plans, helping sales reps break free from fear-based behaviors and adopt high-performance habits that stick.
Discover Full Potential
Many talented salespeople underperform not because they lack skills, but because they're unknowingly sabotaged by internal barriers. SPQ*GOLD® helps individuals identify those blocks, shift their mindset, and realize their full potential.
The SPQ*GOLD Assessment is a scientifically validated tool designed to evaluate all known forms of Sales Call Reluctance® — the hesitation or resistance that can prevent sales professionals from confidently prospecting and closing deals.
Developed through decades of research by Dr. George W. Dudley and Shannon L. Goodson, SPQ*GOLD® is recognized as the industry standard for identifying hidden psychological and behavioral barriers within sales teams.
By accurately measuring these reluctance patterns, the assessment helps businesses and sales leaders uncover hidden potential and address unseen obstacles that limit performance. This insight empowers organizations to hire the right candidates, tailor coaching strategies, and optimize team productivity.
For individuals, SPQ*GOLD® offers a clear roadmap to overcome personal sales challenges and accelerate professional growth — making it an essential asset for companies committed to building high-performing sales teams and driving consistent revenue growth.
Proven. Trusted. Backed by Science.
SPQ*GOLD®
ASSESSMENT
With over 800,000 assessments conducted globally and decades of behavioral science behind it, SPQ*GOLD® is the industry's most trusted tool for identifying and addressing Sales Call Reluctance®.
Its research-backed accuracy, consistent results, and tangible business impact make it the go-to solution for organizations that want to eliminate guesswork in hiring, elevate coaching strategies, and drive sales growth through smart, evidence-based decisions.
Most organizations charge $200 or more.
We only charge $95.
TUTORIAL
AN INDEPTH ANALYSIS
SPQ*GOLD®
THE RESULTS SPEAK FOR THEMSELVES.
"Throughout the 30+ year history of our firm, our four-year retention numbers have consistently been in the 62-72% range. Our team believes that much of that retention success is due to our use and understanding of the Sales Preference Questionnaire as a selection device, along with The Psychology of Sales Call Reluctance on which the assessment is based, as a training/behavior modification tool.
The SPQ guides us by creating an awareness of the leverageable strengths of candidates, but perhaps more importantly, it allows us to fully explore and discuss the potential obstacles that are likely to arise as the candidate begins the process of building a professional practice in financial services."
Bruce W. Davison, CFP® — President/CEO
Strategic Financial Concepts, Inc.
FAQ
What is the SPQ*GOLD® Assessment?
The SPQ*GOLD® (Sales Preference Questionnaire) is a scientifically validated sales assessment that measures all known types of Sales Call Reluctance®—the internal hesitations and fears that prevent salespeople from prospecting, making calls, and closing deals.
How does the SPQ*GOLD® Assessment work?
The assessment takes approximately 45–60 minutes to complete online. Once finished, a detailed report is generated outlining the individual’s key call reluctance patterns. Our expert team then helps interpret the results and develop a custom action plan for improvement.
What does the SPQ*GOLD® Assessment measure?
SPQ*GOLD® identifies 12 unique behaviors tied to prospecting hesitation, such as fear of rejection, over-preparing, self-promotion anxiety, and more. It provides a detailed report on the psychological and behavioral factors that affect a salesperson’s ability to generate new business.
Who should take the SPQ*GOLD® Assessment?
The SPQ*GOLD® is ideal for sales professionals, managers, recruiters, and business owners. Whether you're hiring new talent or looking to improve an existing team’s performance, the assessment provides deep behavioral insights to guide smarter decisions.
How can the SPQ*GOLD® Assessment help my sales team?
By identifying hidden barriers to prospecting, SPQ*GOLD® helps your team build confidence, overcome fear, and improve lead generation. This leads to higher productivity, better coaching outcomes, and stronger overall sales performance